As many of my close associates in the Philippine magic community know, I once worked for a big bank (the biggest in the Philippines during my time there). My stint lasted for 23 years until I got burned out and decided to quit.
Marketing, PR and sales are, of course, large fields of discipline of which I have only a smattering knowledge. Still, I find it gratifying to apply some of their principles, specially when their intended results materialize like magic right before my eyes.
For example, marketing gurus of all shades have always preached on rooftops the benefits of sending thank-you notes to clients after rendering a service. The idea is to maintain a good relationship with past clients and not ending that relationship at the completion of a project.
I subscribe to this thank-you-lettersending tact. I diligently send out thank-you notes after each party and usually get more benefits than I bargain for. The clients often respond with glowing feedback of the show.
Their statements then go into my testimonial file. I read and re-read them once in a while to feed my confidence and bask in the glow of successful shows.
Here’s one such testimonial from a birthday mom:
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