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PhotobucketControversy sells. I’ve learned about this marketing principle a long time ago.

Yesterday, Lady Gaga validated this principle, when she performed her “Born this Way Ball” world tour in Manila to sellout crowd. (She will reprise her show tonight—again, before an expected large crowd, as fans have snapped up all available tickets.)

Her show came on the heels of controversy. She has been denied a permit to take her concert to the Gelora Bung Karno Stadium in Jakarta on June 3, after hardline religious groups threatened to cause chaos and protests.

The controversy did not take long to spawn Pinoy copycat protesters, who went ballistic over the prospect of her coming to Manila. Their angry faces were plastered on newspapers and flashed on television. They huffed and puffed in front of media, naively piquing the public’s interest in Lady Gaga’s concert.

UntitledI’m not sure what these protesters are angry about. To me it seems they hate Lady Gaga for singing irreverent songs, as if irreverence is invented only today.

The indignant posturing before the press did not stop Lady Gaga from coming to Manila. Nor did it stop people from buying tickets and going to her concert in droves. See, controversy sells.

Now I’m mentioning this to you because of Rated K‘s recent episode featuring the Masked Magician revealing the secret of the Change Bag, among other props.

Notice that Rated K, as well as any TV show, features stories on one hand  but plays the rating game on the other. The people behind the show knew that revealing magic tricks on TV would get reactions from the magic community. They probably wanted to stir the pot when they came up with the magic revelation concept just to boost their program’s rating.

Sadly, magicians willingly played into the TV people’s hand.

PhotobucketAfter the Rated K episode aired, magicians thrashed about, jumped up and down, and beat their chests in anger—well, figuratively.

Actually, what they did was went online in droves and wrote indignant posts, which some indignant magicians “Liked” on Facebook, which spread like wildfire online and offline. (There, I just wrote a run-on sentence.)

Someone posted a link on YouTube showing that God-awful episode, and expectedly magicians clicked the link and watched the clip, thus pushing the number of views and making Rated K producers happy.

Controversy sells. Unfortunately, magicians are the ones fanning the controversy. Sigh.

Rated K must be thanking the magic community for helping make the episode the talk of the town—at least in the magician’s side of the town.  By spreading the news about the episode on the Net and watching the clip on YouTube, magicians unwittingly stoked the controversy and helped push the program’s rating and viewership.

Expect another revelation episode in the not-so-distant future.

Stay magical,

Leodini

www.leodini.com